CASPER
MAGAZINE

Role:
Brand Designer

Scope:
Seasonal concept ideation
Digital publication
Graphic & print design
Video editing & production
Social media strategy
EDM design

For the woman who wants more than a scroll.
Casper Magazine is a new-age digital platform covering fashion, sustainability and culture with depth, intention and style.

My role called for visual storytelling that matched the publication's editorial ambition. Working closely with the Editor-In-Chief, each seasonal release and event translated written narrative into visual form, built around a strong typographic focus. Social-first content carried this across marketing channels. Printed publications carried it into physical form, built to match the writing's intent.

PATOU X ONISTUKA TIGER
EMPORIUM LAUNCH

A dialogue between fun and feminine, creating a collection that's one of a kind.
Casper Magazine were invited to cover the launch at Emporium Mall in Melbourne.

Campaign strategy spanned Casper's social platforms to promote the collaboration. On site photography and post production content creation built out the coverage. The campaign drove 2 million+ social reach across Instagram, TikTok and Facebook, claiming international recognisiton.

Social-first video motion graphics and video production

REA SUITE AUSTRALIAN GRAND PRIX SPORTS DIRECT AUSTRALIAN OPENING CASPER MAGAZINE BIO-RECOMPOSITION BLACKROCK WEALTH SYMPOSIUM KEK SEAFOOD EPPING ESTATE POWERTORQUE LEXUS & TOYOTA DINNER REMEMBER THE LIVING MCDONALD’S SINGAPORE EXPLORER JUNIOR HOME AND BELONGING BY ALOISE SPRAK

REA SUITE AUSTRALIAN
GRAND PRIX

SPORTS DIRECT
AUSTRALIAN OPENING

CASPER MAGAZINE

BIO-RECOMPOSITION

BLACKROCK WEALTH
SYMPOSIUM

KEK SEAFOOD

EPPING ESTATE

POWERTORQUE LEXUS
& TOYOTA DINNER

REMEMBER THE LIVING

MCDONALD’S SINGAPORE

EXPLORER JUNIOR

HOME AND BELONGING

BY ALOISE

SPRAK