CASPER MAGAZINE
Brand Designer
Seasonal concept ideation
Digital publication
Graphic & print design
Video editing & production
Social media strategy
EDM design
Casper Magazine is a new-age digital platform covering fashion, sustainability and culture with depth, intention and style.
My role called for visual storytelling that matched the publication's editorial ambition. Working closely with the Editor-In-Chief, each seasonal release and event translated written narrative into visual form, built around a strong typographic focus. Social-first content carried this across marketing channels. Printed publications carried it into physical form, built to match the writing's intent.
EMPORIUM LAUNCH
Casper Magazine were invited to cover the launch at Emporium Mall in Melbourne.
Campaign strategy spanned Casper's social platforms to promote the collaboration. On site photography and post production content creation built out the coverage. The campaign drove 2 million+ social reach across Instagram, TikTok and Facebook, claiming international recognisiton.
Social-first video motion graphics and video production