KEK
SEAFOOD
Creative Designer
Agency:
Honest Studio
Social media strategy
Graphic & print design
Video editing & production
I collaborated closely with the Liew family and Honest Studio to strategise and produce social-first content. Looking to expand their target audience to a younger generation, creative direction included food photography and visual storytelling through their social platforms.
Posts were strategised and created to promote the restaurant to a broader audience, leveraging its visual aesthetics and content. These posts showcased the restaurant's familial heritage, establishing a personal connection with the audience.