KEK 
SEAFOOD

Role:
Creative Designer

Agency:
Honest Studio 
Scope:
Social media strategy
Graphic & print design
Video editing & production



Keng Eng Kee Seafood is a reknowned Singaporean family-run restaurant specialising in Zi char cuisine. 

I collaborated closely with the Liew family and Honest Studio to strategise and produce social-first content. Looking to expand their target audience to a younger generation, creative direction included food photography and visual storytelling through their social platforms. 




Every project starts with sitting down with the client to understand their goals and intentions. Once aligned, research into current trends shapes a social media strategy that stays clear and concise.

Posts were strategised and created to promote the restaurant to a broader audience, leveraging its visual aesthetics and content. These posts showcased the restaurant's familial heritage, establishing a personal connection with the audience.








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